This book is initially for people who are becoming uneasy about corporate and governmental intrusions on the freedoms we’ve been promised from technology and networks.
Apple’s increasing level of control-freakery plays nicely into the project’s themes. Now that it’s the most valuable company in the world, journalists are finally paying attention to its behavior beyond the design and manufacturing of cool products. Most people will continue to love Apple, but there’s growing unease about its power, just as Microsoft was confronted in the late 1990s by evidence of predatory behavior that, in the end, was damaging to customers and competition.
Moreover, the online industry’s contempt for user privacy is getting a critical mass of attention, and publicly disclosed hacks into sensitive databases are a growing phenomenon. This will not diminish, and will become another selling point for the project.